by Anant Rao | Dec 11, 2024 | News
In Bengaluru, a city where innovation thrives and competition is fierce, businesses often push boundaries to grab attention. Recently, a food delivery app made waves—and raised eyebrows—with an unconventional marketing strategy: human ads. While the campaign was...
by Anant Rao | Dec 5, 2024 | Artificial Intelligence
2024 set the stage for a transformative shift in marketing. Experimentation, bold strategies, and forward-thinking ideas paved the way for 2025, offering marketers a clearer path to innovation. This year, the focus sharpens on AI integration, advanced measurement...
by Anant Rao | Dec 5, 2024 | Marketing
Marketing in 2024 was a whirlwind of creativity, bold risks, and lessons in adaptability. Brands faced challenges like shifting consumer behaviour and economic uncertainty but delivered campaigns that turned heads and sparked conversations. Let’s take a look at seven...
by Anant Rao | Dec 4, 2024 | Digital Marketing
Picture a world where digital marketing is not just a tool for businesses but a fair playing field—where transparency is standard and everyone benefits from it equally. This isn’t just a dream; it’s exactly what The Growth Protocol is trying to achieve. In a...
by Anant Rao | Dec 3, 2024 | Digital Marketing
Let’s face it—terms like DSP, SSP, and RTB can go over the head, almost like trying to learn Chinese overnight. Say hello to- AdTech, the backbone of advertising online that makes modern marketing both possible and effective. For some new to Digital Marketing,...