Every rupee you spend on marketing should lead somewhere measurable. Cost per acquisition (CPA) is the metric that tells you exactly how much you’re paying to win each new customer, lead, or conversion. Without tracking CPA, you’re essentially flying blind...
Most small business owners either avoid Google Ads because they think it’s too expensive, or they try it once, burn through a budget, and quit. Neither approach gets you customers. The truth? Google Ads is one of the most measurable ad platforms on earth....
Google Ads can drain your budget fast if your campaigns aren’t dialled in. Many small businesses watch their cost per click creep higher every month — while conversions stay flat. The good news is that CPC isn’t fixed. It’s determined by a formula...
Most website visitors leave without buying. That’s not a theory — 98% of people who land on your site don’t convert on their first visit. They browse, compare, get distracted, and disappear. That’s where a solid retargeting ads strategy comes in....
Most small businesses running Google Ads are burning money. Not because the platform doesn’t work — it does, dramatically — but because the setup is wrong from day one. Wrong keywords, weak landing pages, bids that make no sense for the margin they’re...
