Picking a digital marketing agency is one of the most consequential decisions a small business owner makes. Get it right, and you have a dedicated growth partner working toward your goals. Get it wrong, and you have burned months of budget with nothing to show for it....
Every rupee you spend on marketing should lead somewhere measurable. Cost per acquisition (CPA) is the metric that tells you exactly how much you’re paying to win each new customer, lead, or conversion. Without tracking CPA, you’re essentially flying blind...
Most small business owners either avoid Google Ads because they think it’s too expensive, or they try it once, burn through a budget, and quit. Neither approach gets you customers. The truth? Google Ads is one of the most measurable ad platforms on earth....
Google Ads can drain your budget fast if your campaigns aren’t dialled in. Many small businesses watch their cost per click creep higher every month — while conversions stay flat. The good news is that CPC isn’t fixed. It’s determined by a formula...
Most landing pages are losing money. Not because the ads are bad or the offer is wrong — but because the page itself is broken in ways that are easy to fix once you know what to look for. A landing page has one job: convert a visitor into a lead or a sale. Everything...
Most small business websites are leaking money. Visitors land on your pages, look around for a few seconds, and leave — without buying, booking, or contacting you. The traffic is there. The interest is there. But the conversions aren’t. Conversion rate...
