Blogs
Why is Social Media Marketing Important?
Social media marketing has become the engine driving brand awareness, customer engagement, and sales growth in today’s digital world. Whether you're a small business owner, aspiring creator, or marketing professional, understanding why social media matters can...
What Is Marketing Automation?
Marketing automation helps businesses streamline repetitive marketing tasks while boosting personalization and productivity. In this article, you’ll learn how this technology—as powered by machine learning, AI marketing, agentic workflow, and generative AI—transforms...
What is Lead generation and how does it works?
Lead generation is how you attract people who might want to buy from you. It’s like giving someone a way to raise their hand and say, “Yes, I’m interested!” Whether you're a marketing agency, a business owner, or working in real estate, mastering lead generation helps...
What Is Target Audience?
Introduction If you’re a business owner or run a marketing agency, you’ve probably heard the term target audience before. But what does it really mean? Understanding your target audience helps you connect with the right people and generate the leads that matter. In...
What Is a Marketing Strategy?
A marketing strategy is a clear plan that helps businesses reach the right customers and grow. If you’ve ever wondered how brands decide where to advertise, which message to use, or how to stay ahead, this guide will explain it all. We’ll explore what marketing...
ALLO – high-quality kitchen and food storage solutions
Client: ALLO – A brand specializing in high-quality kitchen and food storage solutions. Objective: ALLO wanted to enhance its social media presence, increase audience engagement, and drive brand awareness by creating fun, interactive, and product-focused content for...
Aqualens by lenskart
Case Study: Elevating Aqualens by Lenskart with a Trend-Driven Social Media Campaign Client: Aqualens by Lenskart Industry: Eyewear & Contact Lenses Objective: Drive brand awareness, engagement, and product adoption for Aqualens, especially its colored lenses...
Dunzo
Boosting Dunzo’s App Installs with Engaging Marketing Campaigns Client: Dunzo Industry: On-Demand Delivery Objective: Dunzo wanted to increase app installs and engagement for its quick-commerce service, Dunzo Daily. The focus was on driving awareness and motivating...
Men walking with billboard of food delivery app in Bengaluru
In Bengaluru, a city where innovation thrives and competition is fierce, businesses often push boundaries to grab attention. Recently, a food delivery app made waves—and raised eyebrows—with an unconventional marketing strategy: human ads. While the campaign was...