Blogs
Is Search Engine Optimisation (SEO) worth it in 2025?
Today marketing online is not an option it is necessary, Search Engine Optimisation (SEO) has become an important part of marketing online. But let’s break it down—what is SEO? Think of it as fine-tuning your website so it can climb higher on search engine results...
Using AI, Measurement, and Sustainability for Marketing in 2025
2024 set the stage for a transformative shift in marketing. Experimentation, bold strategies, and forward-thinking ideas paved the way for 2025, offering marketers a clearer path to innovation. This year, the focus sharpens on AI integration, advanced measurement...
7 Breakthrough Marketing Campaigns from 2024
Marketing in 2024 was a whirlwind of creativity, bold risks, and lessons in adaptability. Brands faced challenges like shifting consumer behaviour and economic uncertainty but delivered campaigns that turned heads and sparked conversations. Let’s take a look at seven...
The Growth Protocol: Web3 Digital marketing Tool
Picture a world where digital marketing is not just a tool for businesses but a fair playing field—where transparency is standard and everyone benefits from it equally. This isn’t just a dream; it’s exactly what The Growth Protocol is trying to achieve. In a...
What Should New Marketing Professionals Know About Marketing?
Let’s face it—terms like DSP, SSP, and RTB can go over the head, almost like trying to learn Chinese overnight. Say hello to- AdTech, the backbone of advertising online that makes modern marketing both possible and effective. For some new to Digital Marketing,...
Career paths to pursue after a degree in marketing
6 Careers in Digital Marketing Digital Marketing has come a long way from billboards and magazine ads. While those classic methods still play a role, Digital marketing is something you can’t avoid today. Think about your daily scroll through social media or a quick...
Benefits of Digital Marketing
Marketing has come a long way since it started around 3000 BCE, when traders relayed on signs, signals and word-of-mouth to attract buyers. From newspaper ads to Google ads, flyers to social media campaigns, it has changed in many ways . Today, digital marketing isn’t...
Influencer Marketing in 2025: Why Authenticity Matters?
Influencer marketing has grown up, hasn’t it? It’s no longer about celebrities with shiny smiles endorsing products they may not even use. Today, it’s about something deeper: trust. Audiences are savvier than ever, and they know when something feels fake. The...
SEO in 2025: Creating Websites That Ranks
Why do some websites dominate search results while others fade away into the crowd? As 2025 approaches, the answer lies in creating sites that marry SEO strategies with user-centered design. Picture this: 60% of web traffic comes from mobile devices—and that number...