Blogs
Dunzo
Last updated: August 2026 · By Anant Rao, Advertizingly Boosting Dunzo's app installs with engaging marketing campaigns requires more than clever ads — it demands hyperlocal relevance, habit-driven messaging, and timing that feels useful instead of intrusive. Most...
Men walking with billboard of food delivery app in Bengaluru
In Bengaluru, a city where innovation thrives and competition is fierce, businesses often push boundaries to grab attention. Recently, a food delivery app made waves—and raised eyebrows—with an unconventional marketing strategy: human ads. While the campaign was...
AI, Measurement & Sustainability in 2025 Marketing
2024 set the stage for a transformative shift in marketing. Experimentation, bold strategies, and forward-thinking ideas paved the way for 2025, offering marketers a clearer path to innovation. This year, the focus sharpens on AI integration, advanced measurement...
7 Breakthrough Marketing Campaigns from 2024
Marketing in 2024 was a whirlwind of creativity, bold risks, and lessons in adaptability. Brands faced challenges like shifting consumer behaviour and economic uncertainty but delivered campaigns that turned heads and sparked conversations. Let’s take a look at seven...
The Growth Protocol: Web3 Digital marketing Tool
Picture a world where digital marketing is not just a tool for businesses but a fair playing field—where transparency is standard and everyone benefits from it equally. This isn’t just a dream; it’s exactly what The Growth Protocol is trying to achieve. In a...
What Should New Marketing Professionals Know?
Let’s face it—terms like DSP, SSP, and RTB can go over the head, almost like trying to learn Chinese overnight. Say hello to- AdTech, the backbone of advertising online that makes modern marketing both possible and effective. For some new to Digital Marketing,...
Career paths to pursue after a degree in marketing
6 Careers in Digital Marketing Digital Marketing has come a long way from billboards and magazine ads. While those classic methods still play a role, Digital marketing is something you can’t avoid today. Think about your daily scroll through social media or a quick...
Benefits of Digital Marketing
Marketing has come a long way since it started around 3000 BCE, when traders relayed on signs, signals and word-of-mouth to attract buyers. From newspaper ads to Google ads, flyers to social media campaigns, it has changed in many ways . Today, digital marketing isn’t...
Influencer Marketing in 2025: Why Authenticity Matters?
Influencer marketing has grown up, hasn’t it? It’s no longer about celebrities with shiny smiles endorsing products they may not even use. Today, it’s about something deeper: trust. Audiences are savvier than ever, and they know when something feels fake. The...