by Anant Rao | Feb 13, 2025 | Uncategorized
Case Study: Elevating Aqualens by Lenskart with a Trend-Driven Social Media Campaign Client: Aqualens by Lenskart Industry: Eyewear & Contact Lenses Objective: Drive brand awareness, engagement, and product adoption for Aqualens, especially its colored lenses...
by Anant Rao | Feb 13, 2025 | Uncategorized
Last updated: August 2026 · By Anant Rao, Advertizingly Boosting Dunzo’s app installs with engaging marketing campaigns requires more than clever ads — it demands hyperlocal relevance, habit-driven messaging, and timing that feels useful instead of intrusive....
by Anant Rao | Dec 11, 2024 | News
In Bengaluru, a city where innovation thrives and competition is fierce, businesses often push boundaries to grab attention. Recently, a food delivery app made waves—and raised eyebrows—with an unconventional marketing strategy: human ads. While the campaign was...
by Anant Rao | Dec 5, 2024 | Artificial Intelligence
2024 set the stage for a transformative shift in marketing. Experimentation, bold strategies, and forward-thinking ideas paved the way for 2025, offering marketers a clearer path to innovation. This year, the focus sharpens on AI integration, advanced measurement...
by Anant Rao | Dec 5, 2024 | Marketing
Marketing in 2024 was a whirlwind of creativity, bold risks, and lessons in adaptability. Brands faced challenges like shifting consumer behaviour and economic uncertainty but delivered campaigns that turned heads and sparked conversations. Let’s take a look at seven...