What Is Storytelling?

What Is Storytelling?

Storytelling is the simple act of sharing a tale—whether by speaking, writing, singing, or performing. It’s how people pass on ideas, feelings, history, and values. Stories often have characters, a setting, a problem, a build-up, and a resolution. It can be as big as...
7 Breakthrough Marketing Campaigns from 2024

7 Breakthrough Marketing Campaigns from 2024

Marketing in 2024 was a whirlwind of creativity, bold risks, and lessons in adaptability. Brands faced challenges like shifting consumer behaviour and economic uncertainty but delivered campaigns that turned heads and sparked conversations. Let’s take a look at seven...