Ad Budget Calculator

Adjust the metrics below to reverse-engineer your strategy.

Business Model Select the primary way your business operates.

Revenue Target Your monthly gross revenue goal.

Avg. Order Value Average spend per customer.

Website Conversion Rate % of visitors who become leads.

Lead-to-Sale Close Rate % of leads who become buyers.

20%

Cost Per Click (CPC) Estimated ad cost to get one visitor to your site.

Required Ad Budget

The estimated monthly ad spend required to hit your revenue target based on your unit economics.

Target Sales

Qualified Leads

Required Traffic (Clicks)
0